Paean Films is a small company and proudly so. This enables me to be hands-on with each and every video we produce, big or small, from conception to completion.
Having a single, guiding voice I believe makes the difference between producing decent and exceptional work. It was therefore important that the logo for Paean Films reflected that personal touch.
I began designing the logo in February 2015. I filled pages of my sketchbook with my ideas, but it was not until a design that I first sketched on a sheet of notepaper that a design caught my imagination. This design looked effortlessly simple like an autograph or a signature, a personal stamp, which reflected what I strived to achieve with Paean Films and its approach to video production.
I adopted this design and made further revisions. These included changes to the proportion of the lettering as well as adopting its distinctive colours, all of which defines the final version that is used today.